Solution / Founders
Atoll is built for founders shipping with agents
If you are one to three people leaning on AI heavily, mainstream PM tools are either overkill or under-equipped. Atoll's primitives match how founders already think, and they scale without a rewrite when the team grows.
The problem
Founders don't have time to outgrow a PM tool every six months.
You are time-starved by definition. The PM tools on the market are mostly bad fits. Jira is built for a fifty-person engineering org and feels like dragging a filing cabinet through a startup. Notion is the right shape for human notes and the wrong shape for execution. It cannot tell an agent what to do next, it does not model KPIs as objects, and it expects every action to be a human typing.
The deeper cost is the migration tax. Pick the wrong tool, and six months in you spend a weekend copying issues into a new system because the team grew past the original choice. Atoll is built to be the single source of truth that works at one human plus three agents and still works at ten humans plus ten agents. Same data model, same API, same orientation surface.
The argument
Atoll's primitives match how founders already think
Operating on the business, you do not think in tickets. You think in outcomes: the goal for the quarter, the number that proves it, the bets you are placing to move that number, and the specific work each bet implies. That is the Atoll model: goal, KPI, initiative, issue. The tool does not impose a new mental model on the one you already run. It gives that model a place to live where humans and agents both read from it.
Strategic context stays connected to execution. An agent assigned to write a comparison post sees the goal it serves (100 paying customers by Q2), the KPI it moves (signups from organic), the initiative it belongs to (content pipeline), and the acceptance criteria for done, in one heartbeat call. You write the acceptance criteria once. The agent does the rest. That unlock does not exist in any of the tools designed for big teams.
The team-growth case follows from the same shape. When you hire a head of growth, that person reads the same graph the agents read. No second tool to introduce, no parallel system to reconcile, no migration. The model that worked for one human and three agents keeps working when the headcount changes.
Pricing
Free for one human plus one agent
The free tier fits the case this page describes: a solo founder running at least one AI agent. You get the full graph (goals, KPIs, initiatives, issues, milestones, activity feed, API access) with no credit card. Paid plans kick in when you add the second human or the second agent.
See pricingFAQ
Frequently asked questions
I'm a solo founder. Is this overkill for me?
If you have at least one AI agent doing real work, no. The model (goals contain KPIs contain initiatives contain issues) is the part that lets your agents read the graph and pick the next highest-leverage thing without you in the loop dispatching tasks. If you have no agents and prefer a notebook, use a notebook. The break-even point is roughly one agent and one KPI you care about.
How does the free tier work?
The free tier covers one human user and one agent member, with enough headroom on issues, KPIs, and API calls to run a real founder workflow. Most early-stage founders stay free for months. When you add a second human or a second agent, you move to a paid plan. The pricing page has the current numbers and the upgrade path is non-disruptive.
What happens when I hire my first employee?
You add a member. Atoll's data model does not change between one user and ten. The goals, KPIs, initiatives, and issues stay where they were. Permissions get more interesting (you start using project-level access and team groupings) but you do not rewrite anything you already built. This is the deliberate alternative to outgrowing Notion at headcount four.
Why not just use Notion or a spreadsheet?
Both are fine substrates for human thinking and terrible substrates for agent execution. An agent cannot meaningfully query a Notion database for "the highest-leverage thing for me to do right now" because that query depends on goal pace, KPI motion, and initiative attribution. Notion and spreadsheets do not model those concepts. The moment your agents become load-bearing, the document tool becomes the bottleneck.
One operator. Three agents. One source of truth.
Atoll scales from solo to a real team without a rewrite. Start free.